Digital Marketing with AI – 6-Month Learning Path
Month 1: Digital Marketing Fundamentals – Introduction to Digital Marketing (SEO, SEM, content marketing)– Social media marketing basics (Facebook, Instagram, LinkedIn)– Introduction to AI in marketing– Google Analytics setup and tracking Month 2: SEO & AI-Powered Content Creation – Advanced SEO techniques: on-page and off-page SEO– AI tools for content creation (Jasper, Writesonic)– Keyword research with AI tools– Analyzing competitors and SEO strategies Month 3: AI-Driven Social Media & PPC Campaigns – Setting up PPC campaigns (Google Ads, Facebook Ads)– AI-based automation for ad campaigns– Social media ad optimization with AI tools– Tracking and optimizing ad performance using AI Month 4: Email Marketing & AI in Customer Engagement – Building AI-driven email marketing campaigns– Personalization with AI: targeting and segmentation– Using AI for customer journey mapping– Automating marketing funnels with AI tools Month 5: AI & Analytics for Data-Driven Marketing – Using AI for predictive analytics in marketing– Customer sentiment analysis with AI tools– Data-driven decision-making in marketing strategies– Integrating AI with Google Analytics and other platforms Month 6: Capstone Project – Create and execute an AI-powered digital marketing strategy.– Optimize campaigns using AI-driven tools.– Present your final project and discuss results.– Prepare for digital marketing certifications and interviews – Capstone Project: Each course culminates in a capstone project where students work on realworld problems and build a professional portfolio. – Certifications: Upon completion, students receive two national-level certifications. – Internship Opportunities: A 6-month internship is provided to gain practical experience. – Placement Assistance: Lifetime placement support, resume building, and job interview preparation are available for all students.
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