Month 1: Digital Marketing Fundamentals

– Introduction to Digital Marketing (SEO, SEM, content marketing)
– Social media marketing basics (Facebook, Instagram, LinkedIn)
– Introduction to AI in marketing
– Google Analytics setup and tracking

Month 2: SEO & AI-Powered Content Creation

– Advanced SEO techniques: on-page and off-page SEO
– AI tools for content creation (Jasper, Writesonic)
– Keyword research with AI tools
– Analyzing competitors and SEO strategies

Month 3: AI-Driven Social Media & PPC Campaigns

– Setting up PPC campaigns (Google Ads, Facebook Ads)
– AI-based automation for ad campaigns
– Social media ad optimization with AI tools
– Tracking and optimizing ad performance using AI

Month 4: Email Marketing & AI in Customer Engagement

– Building AI-driven email marketing campaigns
– Personalization with AI: targeting and segmentation
– Using AI for customer journey mapping
– Automating marketing funnels with AI tools

Month 5: AI & Analytics for Data-Driven Marketing

– Using AI for predictive analytics in marketing
– Customer sentiment analysis with AI tools
– Data-driven decision-making in marketing strategies
– Integrating AI with Google Analytics and other platforms

Month 6: Capstone Project

– Create and execute an AI-powered digital marketing strategy.
– Optimize campaigns using AI-driven tools.
– Present your final project and discuss results.
– Prepare for digital marketing certifications and interviews

– Capstone Project: Each course culminates in a capstone project where students work on realworld problems and build a professional portfolio.

 – Certifications: Upon completion, students receive two national-level certifications.

 – Internship Opportunities: A 6-month internship is provided to gain practical experience.

 – Placement Assistance: Lifetime placement support, resume building, and job interview preparation are available for all students.